This one is for the freelancers out there, and why you shouldn’t be afraid to take the plunge in competing with the industry ‘big fish’. Equally, if you’re a representative of a business who has previously considered instructing the services of a freelancer but decided against it, please continue to read this blog, we’re confident … Read moreDon’t Be Afraid to Compete with the ‘Big Fish’!
Taking on more than you can handle It’s a great feeling when all the work starts pouring in. But then it keeps pouring and you don’t turn the tap off. Before you know it, you are swamped with work that you realistically can’t handle without working extreme hours, 18 hours a day or more. Then … Read moreFreelancer Mistakes We’ve All (maybe just me) Made
A leader makes people work. A good leader makes people work hard. A successful leader makes people want to work hard. But how? What does it take to be a successful leader? They are the core, the power and intellect behind their organisations. Knowing when to seize opportunities and steer their brand around pitfalls. They surpass the … Read moreAre You A Successful Leader? Steer Your Business Into Success With These Tips
We all know about metrics. They are essentially measurements which allow you to assess different characteristics of your PPC campaign performance. Measurements such as Cost Per Click, Conversion Rate, Cost Per Lead and many more all help you to get a better picture of how your campaigns are doing. But with such a vast amount … Read moreMaking Metrics Work: Less Traffic But More Revenue
Do you know the main reason so many small and medium-sized businesses fail at PPC? They don’t spend enough time in their accounts! More often or not, we here at Freelancetosuccess hear things such as “once the campaign is set up it can just be left to run” or “surely that much can’t change in … Read moreSpend a little extra time on your PPC accounts and succeed
Almost every social channel and online platform now offer some form of shopping facility. This is proving extremely popular with consumers as online shopping reaches an all-time high. In the summer of 2018, Google created their Smart Shopping platform, and with the British high street fading fast, there’s no better time to introduce Google Smart Shopping into your marketing … Read moreA Complete Guide to Google Smart Shopping
Until recently, the majority of business owners and marketeers have allocated a lot of their advertising budget towards PPC advertising campaigns on Google AdWords, but as time goes by, more and more people are realising the benefits of putting a dedicated budget towards Microsoft’s Bing and their advertising platform, Bing Ads. Here here are 10 … Read moreThe Benefits of Bing
If you’re reading this blog, the chances are you are already fairly invested in increasing your knowledge and understanding of PPC (well done you!). To develop this further, you’re going to need a solid understanding of Quality Score and how it can affect your Google AdWords performance. Quality Score has a significant influence over the … Read moreQuality Score: What Is It & How Does it Affect PPC?
OK, you’ve posted your campaign, set up a budget that will enable you to reach the desired number of potential clients and you’ve established a list of relevant keywords with which to bring in the ‘clicks’. Phew! Now the hard work is done you can sit back, relax and wait for the conversions to roll … Read moreHow to Maintain a Successful PPC Campaign
So, you’ve made the decision to take the leap into the world of paid search (hurrah!) and you now need to decide who is best placed to deliver the service for your business. We understand that this can be a tricky decision to come to, and in order to make the right choice for you, … Read moreBeginning Your Paid Search Journey- Freelancetosuccess or Agency?