3 things you should be doing everyday on your PPC accounts

Pay per click advertising still remains a really effective way for the advertiser to get their message in front of their target audience and engage them with your products and services by driving said audience to your website. The higher your ads appear on the top of Google’s search results page, the more chance you … Read more3 things you should be doing everyday on your PPC accounts

Things to consider when using Paid Search marketing.

PPC, a form of paid search marketing, one that is taking the digital world by storm is a fantastic tool to use if you want to increase your brand exposure and apply your own marketing strategies. If you are thinking about starting your own PPC ad campaign or getting someone to do it for you … Read moreThings to consider when using Paid Search marketing.

What are Google Dynamic Search Ads?

Dynamic Search Ads are similar to traditional text ad campaigns except that they use your actual website or product feed for your business instead of using keywords. They are the easiest way to find customers who are searching on Google for precisely what you offer. Google matches the users queries to the type of product … Read moreWhat are Google Dynamic Search Ads?

Why won’t my Google Ads show?

By using Google Ads you have a lot of opportunities to market your brand online. You create a campaign, include some keywords and voila, you’re good to go! Well that isn’t always the case, of course there are going to be obstacles in the way, but first, you just can’t wait to see if this … Read moreWhy won’t my Google Ads show?

Benefits of using Straight to Amazon Facebook Ads

I know that personally, I would be lost without Amazon. Especially this time of year, the back end months where E Commerce sales skyrocket, more people are using online sources to buy what they need. Of course it is the convenience which is the driving factor, why wouldn’t we want to use Amazon? Surely I’m … Read moreBenefits of using Straight to Amazon Facebook Ads

What is the Quality Score?

Quality Score is an estimation of the quality of your ads based on a scale of 1-10. As a general rule, the higher the quality of your ads means lower costs and a better ad position. If you want to increase the Quality Score of your ads, take a look at the 3 main components … Read moreWhat is the Quality Score?

Get yourself Google Ads Certified

Are you thinking about venturing into the world of Google Ads? You want to know more, you want to learn from scratch or simply brush up on the expertise you already have? What better way to do it than to use Google directly? No grey areas in your learning process, you can take all the … Read moreGet yourself Google Ads Certified

What makes a good Click Through Rate?

Click through rate, also known as CTR, is the number of clicks your ad receives, divided by the number of times your ad is shown. It’s commonly used to measure the success of an online ad campaign, but what is a good click through rate and what are the contributing factors? The higher the click … Read moreWhat makes a good Click Through Rate?

The Benefits of Automated Bidding

One of the main success factors in any online marketing campaign is bidding. Whichever bid strategy you decide to use will directly correlate with how well those campaigns perform. There are several bid strategies that Google offers, each one tailored to align with the marketing goals for your business and campaign type. When setting the … Read moreThe Benefits of Automated Bidding

Why SQRs are important to your Google Ads campaign

One of the most valuable reports available to PPC advertisers is the Google Ads search query report. Having said that, so many people make the mistake of not making the most of their Google Ads search query data. A shame really, as it allows you to see what searches people type into Google before they … Read moreWhy SQRs are important to your Google Ads campaign

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