Facebook has done a great job so far by introducing new creative formats and placements to the advertiser when using Facebook Ads. There are many advertisers who tend to use formats that are much easier to produce. Although this may seem like a great starting point, there is a whole lot more to delve into … Read more5 Tools For Effective Creative Design Using Facebook Ads
Last night the whole of the UK united for the great round of applause to show great appreciation to the NHS working tirelessly throughout the Coronavirus pandemic. Even Boris Johnson, the UK Prime Minister led the way from 10 Downing Street to applaud all those front line workers, and not just the NHS but all … Read moreHooray For The NHS!
Finding ads on Facebook and Instagram isn’t that difficult, you just have to know where to look and which menus you need to use during your search. There are a few different ways you can attempt to find an ad and it all comes down to if you’re trying to find your own ads or … Read moreFinding Ads On Facebook And Instagram
As Google themselves say ‘Use the Search Terms Report to see how your ads have performed when triggered by actual searches within the Search Network. The Search Terms Report is a list of search terms that people have used which has resulted in your ad being shown and then clicked.’ Often, we hear the question, … Read moreSearch Terms Report – How It Works & What To Look For
Amidst the global Coronavirus pandemic, the world is still turning and life, or to put it more empathetically, working life must go on until told otherwise. Most businesses have been greatly affected by the Coronavirus and the digital world is no exception. Unless the product you’re selling includes hand sanitiser or toilet roll (even pasta!), … Read moreCoronavirus and PPC – are your accounts affected?
Although PPC budgeting might not be the most exciting thing since sliced bread, being good at managing your budget can have a major impact on your PPC performance. It doesn’t have to take up much of your time, even a quick check in at the beginning of each month or quarter can go a long … Read more4 Tips For PPC Budgeting
I really do believe that people should embrace automation more and more. When used correctly, automation can work as your little sidekick helping you to fine tune your campaigns. In addition to your everyday management, you can use automated rules. Let’s take a look at the 4 Google Ads automated rules available to advertisers that … Read moreGoogle Ads – The 4 Automated Rules You Should Be Using
To get you up to scratch, Target CPA bidding is Google’s fully automated bid setting that allows account managers to set a target cost per acquisition for their campaigns. The way it works is that Google considers the historical account conversion data and user-specific contextual data to set an auction bid, the goal being to … Read moreThe Opportunities & Obstacles of Target CPA Bidding
PPC can be complicated in itself don’t we know it, and that’s just the start! You’ve done all the fiddly bits, done the account set up and had things running for x amount of days. What’s next? Reading the data of course – analysis! Some people are great at managing the accounts but fall at … Read moreSimple PPC Analysis Tips
Potential customers flock to Google to search and discover, so it’s often the first place they will go to find a new brand or discover a new product. When shoppers use broad search terms on Google, they aren’t completely sure what exactly it is they want to buy or where they want to buy it. … Read moreHow You Can Promote Your Brand With Showcase Shopping Ads