Setting up a company page with LinkedIn is just the start of your business relationship with the social media platform. Although it is simple enough to set up, don’t fall into a false sense of security assuming that followers will flock to your page like a moth to a flame. Here is a list of … Read moreBoost Your Business With LinkedIn
Now we are well into the swing of 2020, a lot of us should have made a great dent into our resolutions of things we want to achieve whether its doing something differently, something new or cutting out completely! Calling all PPC marketers, the buck doesn’t stop at resolutions! New year, new you and all … Read moreThings to avoid in PPC this year
When using PPC, the general idea is to bid on keywords that relate to the products or services you want to advertise. So when a user on Google searches the terms you have as keywords in your account, your ad will appear. But what about negative keywords? Surely as negatives they wont be that important … Read moreWhy Are Negative Keywords Important?
If you decide to use an online marketing campaign to advertise your business, a key thing to remember is that you need to choose a bidding strategy that reflects your marketing goals. Another great feature of Google Ads is that there are several bid strategies to choose from. Whichever strategy you do end up using … Read moreBid Strategies
Avoid falling into the trap of trying to please everyone, and instead focus your efforts on catering to your ideal customer group. A Unique selling point (USP), gives you a competitive advantage in the marketplace, letting you stand apart from your competitors. Why you need a USP With so many options to choose from in … Read moreDevelop Your USP