I know that personally, I would be lost without Amazon. Especially this time of year, the back end months where E Commerce sales skyrocket, more people are using online sources to buy what they need. Of course it is the convenience which is the driving factor, why wouldn’t we want to use Amazon? Surely I’m … Read moreBenefits of using Straight to Amazon Facebook Ads
Quality Score is an estimation of the quality of your ads based on a scale of 1-10. As a general rule, the higher the quality of your ads means lower costs and a better ad position. If you want to increase the Quality Score of your ads, take a look at the 3 main components … Read moreWhat is the Quality Score?
Are you thinking about venturing into the world of Google Ads? You want to know more, you want to learn from scratch or simply brush up on the expertise you already have? What better way to do it than to use Google directly? No grey areas in your learning process, you can take all the … Read moreGet yourself Google Ads Certified
Click through rate, also known as CTR, is the number of clicks your ad receives, divided by the number of times your ad is shown. It’s commonly used to measure the success of an online ad campaign, but what is a good click through rate and what are the contributing factors? The higher the click … Read moreWhat makes a good Click Through Rate?
One of the main success factors in any online marketing campaign is bidding. Whichever bid strategy you decide to use will directly correlate with how well those campaigns perform. There are several bid strategies that Google offers, each one tailored to align with the marketing goals for your business and campaign type. When setting the … Read moreThe Benefits of Automated Bidding
One of the most valuable reports available to PPC advertisers is the Google Ads search query report. Having said that, so many people make the mistake of not making the most of their Google Ads search query data. A shame really, as it allows you to see what searches people type into Google before they … Read moreWhy SQRs are important to your Google Ads campaign
When creating ad text for your Search campaign, you need to choose the right match type to control which searches trigger your ads to appear. When using Google Ads, there are 4 different match types you can use and how well you understand and use them can make a difference to the success of your … Read moreMatch types for your Search campaign keywords
Let’s cut to the chase For anyone who doesn’t know, ROAS, in the digital marketing world means return on ad spend. This is a metric that advertisers use to forecast how effective they spend money on advertising. To calculate your ROAS, you use the revenue you have generated from your ads and divide it by … Read moreWhat is ROAS and why is it important?
Under the assumption that everyone the world over surfs the web on a daily basis, you’ve probably seen a Google Shopping ad, even if without knowing at the time. If you haven’t, let me fill you in. Google Shopping ads are ads that show users a photo of your product, a title, price, store name … Read moreWhy use Google shopping Ads?
When it comes to Facebook You can create so many types of ads that it can be hard to keep up with them all! And if you didn’t know already, your ads can reach users off Facebook altogether! Yep, that’s right, when you create a page ad it can be shown across Facebook, Instagram and … Read moreFacebook ad placements