More than half of searches are performed on mobile devices, which isn’t hard to believe since the first thing we do when we think of a search term at that moment is to, get out our mobile and Google it. We all do it! From the business side of things, you have a whole sea … Read moreHow to drive store traffic using mobile devices
The Google Display Network is one of two parts of the Google Network. It is a powerful system that can get your ads in front of targeted audiences around the globe. It’s targeting options allow you to strategically show your ads to users at the right place, at the right time. You can reach potential … Read moreWhat is the Google Display Network?
You might already be running a paid search advertising campaign or playing with the idea but wanting to know more? You get the basics, the whole cost per click thing you have your head around, but how can you use the data to know how well your ads are performing? Sure you might get sales, … Read moreConversion Tracking
So you may or may not have heard about ad extensions, more so call extensions, but if you’re running an online marketing campaign then it might be something worth thinking about, then doing! All it means is that users who see your ad can click on a button to call your business directly, simple really! … Read moreCall extensions – Why you should be using them!
There are a number of ways you can drive traffic to your website with the aim to increase sales of your product, but what about those users who haven’t followed through with the action you want them to take? They may have interacted with your website, let’s say, by putting items into their shopping cart … Read moreThe benefits of remarketing your search campaign
The introduction of Google has significantly changed the way we live our lives. Think about it – whenever there is a time that you don’t know the answer to something, what do you do or say? “Google it”… and tada there is the answer right in front of you, and I mean we are talking … Read moreGetting to know Google Search Ads