In the wonderful world of marketing, data is vitally important if you’re looking to effectively grow your brand, generate leads and ultimately, sell your products or services. But what is data and how can it provide you with a better understanding of the platform at the centre of your PPC campaigns?
Freelancetosuccess have compiled a list of the top 10 Google search statistics that we think you should know:
Google receives 7.7 billion searches, EVERY SINGLE DAY.
That’s just under 90,000 search queries per second and over 2.8 trillion
searches per year…(data source Ardorseo). But that’s not the only impressive
statistic that Google boast. They also enjoy a 92.86% global share of the
search engine market. Wowzers…
An average Google search session lasts for less than a minute.
The time of initial search query to the loading of the search results page, plus the selection of any results takes less than 60 seconds on average. If that seems like a long time, remember that some search sessions can take upwards of an hour (and those longer sessions are bringing up the sub one-minute session average)
33% of all mobile Google searches are related to location.
In previous years, “near me” or “nearby” searches were extremely popular but
as mobile capabilities have improved, location-based searches are getting
more precise. Users are now shifting toward specific location searches like
post codes and areas, thanks to the improvements to mobile device location
Questions make up 8% of all Google searches.
Opening phrases that begin with “Who”, “What”, “Where”, “When”, “Why” and “How” make up 8% of Google search so make sure you’re accounting for this.
Google search enjoys an annual increase of roughly 10% every year.
In Google’s start-up phase, growth was quite incredible with a 17,000% year to year increase in searches between 1998 and 1999, 1000% from 1999 to 2000 and 200% between 2000 and 2001. Google search continued to grow between 40% and 60% between 2001 and 2009 and has since stabilised at between 10-15% in the most recent years. Pretty impressive!
42% of consumers looking for company interaction do so via Google search.
People have increased expectation for the experiences they have with companies on their phones. That’s more than likely because it’s where they spend a lot of their time. Today, people have 2 times more interactions with companies on mobile than anywhere else, so speed and relevance have never been more crucial to customer satisfaction.
Google is the platform of choice for 90% of all desktop searches.
Google’s algorithms, and the digital ads they display are key deciders in what users see when seeking information on the web.
35% of product searches begin with Google.
Google also generates the fastest conversion to sale over any other platform, including Amazon. This makes using product search data from Google for bidding and driving site traffic essential.
Google results with 3-4 words in the title drive the highest CTRs
Typically this is because long-tail searches have less ads and therefore competition may be lower. This statistic shows the benefit of an approach which targets long-tail keywords
34% of ‘near me’ searches result in physical shop visits.
Whether you have one shop front or five hundred, if you’re not already implementing a strong local SEO strategy then you need to be!
While the content behind each of the above statistics is varied, they all tell the same story; Google search engine marketing is an extremely effective method of growing your business.
Year after year, consumers continue to use Google as their chosen platform to look for solutions to their problem. To succeed, you have to let potential customers know that you exist and that you have what they want. They’re ready and waiting!